Artist focus: sell out tours, merch and get more views
A renowned music artist and producer approached us with a multifaceted challenge. They aspired to expand their social media presence, achieve ticket sell-outs for their tour, and drive merchandise sales. This case study delves into how our tailored strategies propelled them towards their goals.
The Problem
Our client, an accomplished music artist/producer, sought our expertise to bolster their social media presence and attain remarkable results. Their objectives encompassed increasing audience engagement, selling out tour tickets, and boosting merchandise sales.
The Solution
Through in-depth consultations with our client, we meticulously crafted a strategy that addressed each of their distinct goals:
Elevating Social Media Presence:
Collaborating closely with our client, we devised a compelling content plan aimed at cultivating their social media channels.
Merchandise Conversion Focus:
Simultaneously, we created an array of content formats and assets that showcased their merchandise effectively, with a keen eye on conversion.
Strategic Paid Social Campaigns:
To maximize their budget, we implemented a staggered paid social strategy that optimally targeted specific audiences through retargeting funnels.
The Results
Remarkable CTR and Cost Efficiency: The content developed to enhance their social media channels achieved phenomenal Click-Through Rates (CTR) exceeding 7%, all while maintaining impressively low Costs Per Click (CPC) as low as £0.05 on platforms like Facebook and Instagram.
Merchandise Conversion Surge: We witnessed a substantial 79% Year-on-Year (YoY) increase in merchandise conversions on their website, reflecting the effectiveness of our content and conversion-focused approach.
Tour Sell-Outs: Our strategies contributed significantly to the sell-out of five of our client’s tour dates, a testament to the campaign’s effectiveness in driving ticket sales.
Our Conclusion
Our client’s journey from seeking to enhance their music career on multiple fronts to achieving resounding success is a testament to the power of custom-tailored marketing strategies. Our collaboration involved crafting engaging content, developing conversion-focused assets, and executing targeted paid social campaigns. This case study underscores the potential for artists and musicians to thrive by deploying innovative strategies tailored to their unique goals and challenges. It highlights the effectiveness of data-driven marketing approaches in achieving remarkable results across various aspects of the music industry.