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You can have the best music in the world. But if no one knows it exists, no one will hear it.
It doesn’t matter if you are a musician, artist, singer, rapper, mixing engineer or anything else. In today’s world, you need a solid content strategy in place in order to get your music heard by the world.
Now I know some of you may be quite worried about this part because you signed up to create music, not to become a content creator.
But I’m sure a lot of you have found that by simply posting your songs on social media with the artwork cover, you’re not getting the engagement you’re after.
My name is Khash, and I have worked with hundreds of individuals and brands in the music industry to help them grow their social channels, get their music heard and create solid content strategies that help best suit their artist/brand identity.
I understand how daunting it can be to start creating content for the sake of creating content.
Especially when a lot of you may be introverts, but there are specific methods that suit people of all backgrounds, genres and styles.
After 10+ years of research, working with influencers that have millions of followers, 1:1 consultations with hundreds of artists and meetings with music businesses, I’ve combined all of my learnings into one guide.
The content concepts within this guide, are proven, and are guaranteed to drive results – if you’re willing to put the effort in.
Here’s a real life example of the concepts in this guide working:
David Reyes, a mixing engineer, based out of LA, California was looking to grow his social media presence and build a personal brand to help other artists and professionals in the music industry achieve their dreams.
The Problem
Despite being a highly accomplished mixing engineer and producer in the music industry, David didn’t have the followers and the social engagement to show for it.
In fact for his current account, he literally had ZERO followers, when we first started working together.
The Results
Typically, it’s not uncommon for mixing engineers to get less limelight compared to artists, but David had a wealth of knowledge that he wanted to share with the world and together we came up with a content strategy that helped him go from zero followers, to over 24k within 4 months.
You’ll find the content concepts that we used for David, inside this guide.
Now you may think that this sounds great but aren’t sure if this could apply to you. But let me tell you this, no matter who you are, who you’ve worked with, what you do or where you are, if you’re capable of following some simple viral video templates, and are able to put in a few hours of work per week, you too, can grow your accounts, streams and followers within a few months, maybe even weeks if you’re really committed!
In this guide, you’ll also find that each content concept has a compatibility section that highlights the types of music creators that the concept would be most applicable to.
On top of that, I’ve included a viral score for each content piece so that you can see its chances of virality at a glance.
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