How to Sell More Event Tickets: 5 Key Steps
Optimise for Mobile Purchases
In the age of digital commerce, mobile devices have become the primary tool for online transactions. To tap into this trend and enhance your ticket sales, ensure your event has a mobile presence. Develop a mobile-friendly website or app that simplifies the registration process for potential attendees. Incorporate a reliable tech stack to seamlessly register sales across all channels in real-time, preventing discrepancies and maintaining a polished brand image throughout the sales process.
Utilise Scarcity Marketing
Leverage scarcity as a powerful tactic to drive ticket sales. Implement truthful scarcity marketing by showcasing limited quantities of tickets or exclusive VIP packages. Create a sense of urgency through real-time tickers displaying ticket availability or countdown clocks indicating the time remaining for special offers. This scarcity strategy can significantly boost sales, with potential increases of up to 226%.
Implement a Referral Program
If your ticket sales are stagnating, consider implementing a referral program to expand your reach. Referral programs tap into the power of trusted recommendations, with 92% of respondents expressing trust in customer referrals from acquaintances. By encouraging existing attendees, event speakers, or special guests to share referral codes, you not only increase exposure but also enhance the likelihood of conversion. Trust plays a crucial role in these programs, leading to a higher probability of attendees making a purchase.
Deploy Email Drip Campaigns
Harness the effectiveness of email drip campaigns to nurture leads and drive event ticket sales. Companies employing email drip campaigns witness an average sales increase of 20%. These campaigns involve a series of automated, well-timed messages, cultivating a relationship with prospects over time. Prospects engaged with your brand consistently are 47% more likely to make substantial purchases. Utilise email drip campaigns for events with elaborate offerings, such as industry-wide conferences or feature-packed seminars, to expedite the sell-out process.
Deploy Email Drip Campaigns
Effectively harness the power of social media to elevate your event ticket sales. Understand the unique characteristics of each platform and craft a tailored strategy for success. Encourage cross-promotion with sponsors and tap into the connections of your speakers or entertainment. Create personalised event imagery and video content for them to share on their social media, amplifying awareness. If you have a budget, one of the most effetive methods of promotion is targeted paid ads via Meta (Facebook, Instagram). With the right targeting strategy, you can drive some really cost-efffective results.
Click here to read about we helped an events company sell over 1,500 tickets across 3 seperate shows within 6 months, using our paid social strategy.
Unlike other marketing agencies, at Clickstrings, we exclusively work with music and entertainment businesses. Not only that, but we’re a team of musicians that happen to be digital marketing experts. This means we understand your audience and products better than any other agency out there and can therefore skip the “learning phase” and avoid burning your money during the process.