Social media content for digital audio products
Grape Creative are an online e-commerce store catering to aspiring artists, producers, and audio engineers. Their standout offerings consist of vocal preset templates, downloadable resources designed to provide newcomers to the field with a head start in the realms of mixing and project workflow layout. The Grape Creative team approached us to revamp their entire branding and content strategy. Below, we outline the steps we implemented and the outcomes in terms of content.
Discussion, research and planning
The initial stride towards crafting a captivating content strategy that aligns seamlessly with the brand's guidelines involves conducting extensive research on the brand itself and delving into the various facets of their customer personas. Our team dedicated a full week to this immersive exploration, resulting in a finely-tailored approach designed to propel the brand towards achieving its KPIs and conversion targets.
Engaging Organic Social Content
Among the most crucial aspects of marketing lies in the realm of organic marketing. This approach stands out as the most cost-effective method, albeit demanding both time and patience. Furthermore, it necessitates the consistent rollout of content to harness gradual growth. In addition to this, the content must provide genuine value. To achieve this, we dedicated several days to a comprehensive study of their customer base and prospective clients. This effort yielded an extensive portfolio of tips and tricks tailored to resonate with their followers, providing them with a compelling reason to engage with their page. This, combined with the presence of a brand mascot, breathes life into their brand.
Digital Product Design
Subsequently, we meticulously crafted a physical product box for each vocal preset template available, transforming intangible digital products into tangible entities. This thoughtful approach not only itemises the digital offerings but also imparts a sense of substance and value to them.
Paid Media content
Arguably, the most vital content pieces are those that you'll invest your funds in. At the core of our approach lies a firm belief in rigorous A/B testing campaigns. These tests encompass diverse designs and messaging formats, aiming to discern the most effective combinations for each specific audience and market. This strategy ensures that your resources are strategically allocated to maximise performance and returns on investment.
Stills
